The rising trend towards discarding plastic carry bags during the last decade or so has ushered in the use of reusable jute bags on global level. According to Nick Sterling, Research Director at Natural Capitalism Solutions, ‘If used once per week, 4 or 5 reusable jute or cotton bags will replace 520 plastic bags in a year.” Meanwhile, a study commissioned by the United Kingdom Environment Agency, revealed that the average jute/cotton bag is used only 51 times before being discarded. In certain cases, reusable bags need to be used more than 100 times before these are good for environment than single use plastic bags.